Community Action Stops Abuse (CASA)
Challenging the Societal Acceptance of all Forms of Domestic Violence, CASA Stands up to Silence through Advocacy, Prevention, Intervention, and Support Services.
Mission
One of CASA’s largest fundraising events is the CASA Peace Breakfast, an annual event where local political, police, business and community leaders gather to raise awareness for the cause.
Their marketing team wanted to showcase how the non-profit impacts child survivors, so we crafted a documentary Original Film that told the stories of two CASA members who survived abuse as children, ending with an ask from the CEO. The video premiered at the event, raising $50,000.
Deliverables
CASA’s Impact on Child Survivors
CASA - Brand Video