Lilypad
This SaaS startup powers over 200 of the fastest growing companies in beverage alcohol sales through its powerful CRM and sales data platform.
Mission
Digital ads account for most of Lilypad’s new customers, so increased ad performance and web conversion means increasing top-line revenue.
We identified the need for a high-level overview video that spoke to three types of customers—small breweries with no or a very small sales team, mid-size breweries looking to level up, and large breweries wanting a more strategic system. We then created a series social media ads that focused on important value propositions, as well as videos that highlighted specific features/use cases.
Deliverables
Lilypad Product Tour
Lilypad: The Better Way To Sell Beer
4 Reasons Why Your Brewery Needs Lilypad
Meet the CRM Built for Breweries
Social Wall Spotlight
Placement Tracker Spotlight
Reporting & Analytics Spotlight
Goals & Activity Management Spotlight
Distributor Recaps Spotlight
Account Universe Spotlight